Personal stylist

Bonjour!

My name is Aloïs Guinut,  I am a Paris based wardrobe stylist and personal shopper since 2016.

As your consultant, I will help you find style by defining the shapes, colors and aesthetics that suit your body, your lifestyle and your personality.

An Institut français de la Mode graduate, I worked a few years in the fashion industry before launching my own styling service company.

The idea to provide personal styling services was born in 2015 when my friend Angèle asked me for fashion advice, which I happily gave her for free. Her sister Julie was so impressed with her transformation that she hired me advise her and her husband  too.

I love how transmitting my passion for fashion and beauty can have a positive impact on my client’s life by improving their confidence and facilitating their daily life as the process of being dressed becomes easy and even enjoyable.

Since 2016, I have advised hundreds of male and women clients, from 13 to 70 years living in Paris and abroad. You can check their reviews about my consulting services here and there.

My motto: Buy less, dress better.

When you know how to pick the right clothes, you only need a few to look your best!

I am aware of the environmental impact of fashion and do my best to maximise the use of what you own, to teach you how to buy quality clothes or/ and second hand/ vintage pieces.

Book a styling session in Paris Paris or from home!

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Books and podcasts

Besides my style consulting business, I write fashion advice online on this very blog which caught the eye of a reader who happened a UK based editor. In 2018, I wrote and published my first book in English, followed by two others in 2020 and 2023. They are now translated in several languages and have been read across the globe!

In 2019, I also recorded my first podcast and am available for further experiences in the field!

Dress like a Parisian, Octopus publishing, 2018, book.

Qui fait la mode?, Binge audio 2019, podcast.

Why French women wear vintage, 2020, book.

The Little book of Paris style, 2022, book

Press

The Guardian, Daily Mail, Madame Figaro, BBC 4 radio, TF1, The Hindu, Eurosport Deutschland, etc…