How to wear the rainbow trend?

Three years ago, unicorn powder spread all over the internet, trend crossing will ol’ good nyan cat, letting rays of multicolored stripes and dots on our clothes outside of the screen.

The first designer to have sniffed some (unicorn powder) was of course Alessandro Michele at Gucci, ringing the end of the Celine “minimalism only” era,  following tons of internet kids. Himself followed by a bunch of other designers, influencers and fashionistas.

Now the trend has gone massive: it is everywhere on high street fashion. Yet, as it is a tricky one, you do not see it that much on the streets. At least in careful Paris.

Gucci prefall, 2017, Alessandro started it and has not given up yet, going always further

Here are my tips to do rainbow without looking like you escaped the circus (hint: start by not copycatting Gucci’s look straight from the catwalk).

1/ What colors to match the rainbow?

A/ A color contained within the rainbow

Easy one: as your rainbow piece contains many colors, you just have to pick one of them and make it the color of your plain matching second piece.

My advice if you want to look mildly eccentric (as opposed to plain eccentric), would be to choose an understated or neutral color in the mix, rather than it strongest color. At least for the main match. For accessories you can easily be more daring.

For instance, underneath I picked the white stripe as the color for the main match and kaki (kind of matching the green) for the matching color of accessories.

Imagine if I had chosen green as the color for the bottom, the result would have been kind of overwelming wouldn’t it?

Rainbow top outfit

B/ Denim

Always a safe choice is blue denim from light to dark.

It brings a nice balance to the busy colors.

And this even if your multicolored print has no blue as I consider denim being a quasi neutral color.


Rainbow outfit #2

Here I even went for PRINTED denim and added some neutral colored pieces such as a beige trench, a white sneaker and a silver bag (yes silver is just shiny grey, therefore neutral colouring)

C/ Depends of which colors are in your rainbow

I generally recommend neutral colors to balance your multicolorored print but the choice of those neutrals depends of the tones of the multiples colors in your print.

Are those bright, pastels, fainted or dark? So many options.

With pastel I like crisp white. Picture a chanellesque jacket in pastel tweed with a loose white Tee and natural medium blue jeans. Light greys and beige also are excellent compagnons.

With a warm multicolored mix featuring shades such as rust, olive or prune, I like pairings with black or dark blues. Camel and beige as layers also are nice matches. And crisp or off-whites for daytime.

With brightly colored multicolored items, I like mixes with crisp white, greys, beiges, navy blue or black.


Rainbow outfit #4

Do you see the dark pleast of this skirt? Perfect to match it with an all black combo (I could also have chosen some colored accessories like a red belt instead for instance, but not a red top). 

2/ What rainbow item choose?

A/ The rainbow top

Clearly the easiest one.

Whether horizontal or vertical, with thin or large stripes, sophisticated or casual the rainbow top has so many options, is flattering and can be mix with plenty of plain bottoms.

B/ The rainbowttom

Quite trickier, the easiest pick being the vertically striped skirt.

Horizontal options often being poorly flattering.

When it comes to pants, vertical stripes are not easy to pull off and horizontal even more difficult.

For all of those, I advice matching with a plain top.

C/ Rainbow dress

As strange as it may sound, the rainbow dress is easier to wear as the bottom as it doesn’t set the focus on only one part of the body but on the whole.

Just match it with colored accessories and voilà!

D/ Rainbow accessory

Singular because one is way sufficient.

As usual, accessories are the easy way into a trend.

Crazy spice girls like shoes or thousand colors scarves, the choice is yours.

To wear with a rather neutral outfit. Or with neutral prints like black and whites.

For instance a breton top with multicolored shoes.


Rainbow outfit #3
Hope you enjoyed this little trip in candy cane fashionland.
And you? Do you like this trend? How do you wear it? 
Cover collage: Mon instagram (follow me!) et la jolie Myriha (follow her!)
6 Responses to “How to wear the rainbow trend?”
  1. vivien_noir says:

    A trick which works with absolutely every pattern: pick either a small-dosed or neutral colour incorporated in the print, repeat it with at least an accessory (especially if the small-dosed colour is not so easy for you), done.

    I don’t like the rainbow trend on me, as I feel it makes me shrill and too bright and crazy, but the suggestions on how to wear it despite These opinions about it are very good!

  2. Julie says:

    Ah, c’est toi, rigolo ! moi, ce pull je le portais à la fin des années 70 et au début 80, je devais avoir 7/8 ans, je vais essayer de retrouver une photo…

  3. Julie says:

    Merci pour ce post ! Surtout pour moi qui adore les couleurs !
    Ce qui d’ailleurs me rappelle un commentaire que j’avais fait à propos du “non-rappel des couleurs” disant que quand on porte des pièces multicolores, il fallait quand même mieux choisir des teintes coordonnées avec à celles du patchwork pour le reste de la tenue, sinon, ça fait mal aux yeux !
    Et c’est bien ce que tu prônes ici !
    Par ailleurs, d’où vient la photo de la fille qui lit avec son t-shirt à rayures ? Je l’avais ce t-shirt quand j’étais petite, je m’en souviens très bien !
    Bonne continuation et merci pour tes articles ! (qui se font plus rares malheureusement)…

    • Aloïs Guinut says:

      Merci pour le commentaire Julie,
      Et la fille qui lit avec son petit pull à rayures côtelé eh bien… c’est moi! Mais effectivement ça évoque des souvenirs des années 90 ou, plus loin, des années 70,
      Je me remets à la publication bi hebdomadaire.
      Stay tuned!

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