Should I shop fast fashion?
I WANT: Minimalist white sneakers, a fluid trench, an holographic clutch, a neoprene skirt, leopard derbies, a new black leather bag, a grey boyfriend coat, a colorful scarf, a pair of gloves, a transparent coat, a fluffy feather skirt, a…. Stoooop that is too much things to want!
Fashion has never been moving so fast and we want it all in our closet!
Indeed, since the beginning of the 21th century there are not 2 but 4 collections a year without counting the capsules… Fashion week seems to be all year long.
And, with fast fashion, that statement has literally become true. Every week real and virtual shops are refilled with new items that you shall shop fast before they disappear.
The result? Lots of us buy too much and buy wrong.
But hey, that is not a problem cause fast-fashion is so cheap right?
Well, it might SEEM cheap but it can actually get very expensive, both for you and for the planet.
=> Fast-fashion leads us to make purchase mistakes
The fast fashion item we purchase is more likely to end up laying unworn on our closet shelf than the item you would have bought for an higher price.
The explanation is that lots of us buy fast-fashion items without wondering if they really suit them, just because they are cheap.
Then, they end up not wearing that cheap 20$ top they bought cause they do actually do not like it. Which doesn’t sound like a big issue to them: “come on, that’s just 20$, that was worth the try”.
You think. But if you do that every week, you’ll spend 80$ a month on 4 synthetic tops that you do not really care about when you could have owned a perfectly fine cotton one that would have become one of your everyday favorites.
=> Fast-fashion items do not last
Some women go to fast fashion shops every week just like they go to their grocery store as if clothes were perishable.
And indeed, most fast fashion items won’t last you more than a season.
This is why, in those shops, I advise you to go for little fashionable things like tops, dresses and accessories but not for big items that are meant to last such as coats, bags or shoes.
Otherwise, you’ll have to buy a similar item the year after, which is a waste of time, of money but also of raw materials.
You shall better invest in a 500$ coat that will keep you warm for more than 5 years than buy a 100$ coat in which you’ll freeze for only one season and will not look half as good.
=>Fast-fashion has a high environmental and human cost
Last but not least, those items might not cost you a lot but remember that they are made by real people with real materials.
Shopping is lot of fun, but clothes shall never be bought ONLY FOR fun but also for dressing you.
This does not mean I am entirely against buying fast-fashion!
I just think that, when buying in cheap stores, you should:
– only buy things you actually mean to wear
– avoid buying items that you could keep for years (coats, shoes) because they will probably not last long
Fast-fashion is a great wardrobe addition when you are shopping on a budget, but, even if you do have a small budget, that should not be your only source of clothing because that will end up cost you more than you would think with a cheap result.
You do not need as much clothes as you think to be stylish and buying just one silk blouse for the season is a better fashion investment than the 5 cheap ones you could have bought instead 🙂
And you? Do you buy fast-fashion?